Everything you need to launch an online store in days and keep it growing for years. From your first sale to millions in revenue, Woo is with you.

WooCommerce

<p><a href="https://woocommerce.com/woocommerce/" rel="nofollow ugc">WooCommerce</a> is the open-source ecommerce platform for WordPress.</p>
<p>Our core platform is free, flexible, and amplified by a global community. The freedom of open-source means you retain full ownership of your store’s content and data forever.</p>
<p>Whether you’re launching a business, taking brick-and-mortar retail online, or developing sites for clients, use WooCommerce for a store that powerfully blends content and commerce.</p>
<ul>
<li><strong>Create beautiful, enticing storefronts</strong> with <a href="https://woocommerce.com/product-category/themes/?utm_medium=referral&amp;utm_source=wordpress.org&amp;utm_campaign=wp_org_repo_listing" rel="nofollow ugc">themes</a> suited to your brand and industry.</li>
<li><strong>Increase revenue</strong> with an optimized <a href="https://woocommerce.com/checkout-blocks/?utm_medium=referral&amp;utm_source=wordpress.org&amp;utm_campaign=wp_org_repo_listing" rel="nofollow ugc">shopping cart experience</a> that converts.</li>
<li><strong>Customize product pages in minutes</strong> using modular <a href="https://woocommerce.com/document/woocommerce-blocks/?utm_medium=referral&amp;utm_source=wordpress.org&amp;utm_campaign=wp_org_repo_listing" rel="nofollow ugc">product blocks</a>.</li>
<li>Showcase physical and digital goods, product variations, custom configurations, instant downloads, and affiliate items.</li>
<li>Sell <a href="https://woocommerce.com/products/woocommerce-subscriptions/?utm_medium=referral&amp;utm_source=wordpress.org&amp;utm_campaign=wp_org_repo_listing" rel="nofollow ugc">subscriptions</a>, <a href="https://woocommerce.com/products/woocommerce-bookings/?utm_medium=referral&amp;utm_source=wordpress.org&amp;utm_campaign=wp_org_repo_listing" rel="nofollow ugc">bookings</a>, or <a href="https://woocommerce.com/products/woocommerce-memberships/?utm_medium=referral&amp;utm_source=wordpress.org&amp;utm_campaign=wp_org_repo_listing" rel="nofollow ugc">memberships</a>, with our developer-vetted extensions.</li>
<li><strong>Rise to the top of search results</strong> by leveraging <a href="https://www.searchenginejournal.com/wordpress-best-cms-seo/" rel="nofollow ugc">WordPress’ SEO advantage</a>.</li>
<li><strong>Build on a platform that scales.</strong> Get flexible ecommerce for <a href="https://woocommerce.com/high-volume-stores/?utm_medium=referral&amp;utm_source=wordpress.org&amp;utm_campaign=wp_org_repo_listing" rel="nofollow ugc">high-volume stores</a>.</li>
</ul>
<h4>ALL THE TOOLS YOU NEED TO SELL</h4>
<p>Built-in tools and popular integrations help you efficiently manage your business operations. Many services are free to add with a single click via the optional <a href="https://woocommerce.com/document/woocommerce-setup-wizard/?utm_medium=referral&amp;utm_source=wordpress.org&amp;utm_campaign=wp_org_repo_listing" rel="nofollow ugc">Setup Wizard</a>.</p>
<ul>
<li><strong>Choose how you want to get paid</strong>. Conveniently manage payments from the comfort of your store with <a href="https://woocommerce.com/payments/?utm_medium=referral&amp;utm_source=wordpress.org&amp;utm_campaign=wp_org_repo_listing" rel="nofollow ugc">WooPayments</a> (Available in the U.S., U.K., Ireland, Australia, New Zealand, Canada, Spain, France, Germany, and Italy). Securely accept credit cards, mobile wallets, bank transfers, and cash thanks to <a href="https://woocommerce.com/product-category/woocommerce-extensions/payment-gateways/?utm_medium=referral&amp;utm_source=wordpress.org&amp;utm_campaign=wp_org_repo_listing" rel="nofollow ugc">100+ payment gateways</a> – including <a href="https://woocommerce.com/products/stripe/?utm_medium=referral&amp;utm_source=wordpress.org&amp;utm_campaign=wp_org_repo_listing" rel="nofollow ugc">Stripe</a>, <a href="https://woocommerce.com/products/woocommerce-gateway-paypal-checkout/?utm_medium=referral&amp;utm_source=wordpress.org&amp;utm_campaign=wp_org_repo_listing" rel="nofollow ugc">PayPal</a>, and <a href="https://woocommerce.com/products/square/?utm_medium=referral&amp;utm_source=wordpress.org&amp;utm_campaign=wp_org_repo_listing" rel="nofollow ugc">Square</a>.</li>
<li><strong>Configure your shipping options</strong>. Print USPS labels right from your dashboard and even schedule a pickup with <a href="https://woocommerce.com/products/shipping/?utm_medium=referral&amp;utm_source=wordpress.org&amp;utm_campaign=wp_org_repo_listing" rel="nofollow ugc">WooCommerce Shipping</a> (U.S.-only). Connect with <a href="https://woocommerce.com/product-category/woocommerce-extensions/shipping-methods/?utm_medium=referral&amp;utm_source=wordpress.org&amp;utm_campaign=wp_org_repo_listing" rel="nofollow ugc">well-known carriers</a> such as UPS and FedEx – plus a wide variety of delivery, inventory, and fulfillment solutions for your locale.</li>
<li><strong>Simplify sales tax</strong>. Add <a href="https://woocommerce.com/products/tax/?utm_medium=referral&amp;utm_source=wordpress.org&amp;utm_campaign=wp_org_repo_listing" rel="nofollow ugc">WooCommerce Tax</a> or <a href="https://woocommerce.com/product-category/woocommerce-extensions/tax?utm_medium=referral&amp;utm_source=wordpress.org&amp;utm_campaign=wp_org_repo_listing" rel="nofollow ugc">similar integrated services</a> to make automated calculations a reality.</li>
</ul>
<h4>Grow your business, add features, and monitor your store on the go</h4>
<p>WooCommerce means business. Keep tabs on the performance metrics most important to you with <a href="https://wordpress.org/plugins/woocommerce-admin/?utm_medium=referral&amp;utm_source=wordpress.org&amp;utm_campaign=wp_org_repo_listing" rel="ugc">WooCommerce Admin</a> – a powerful, customizable central dashboard for your store.</p>
<p>Expand your audience across marketing and social channels with <a href="https://woocommerce.com/products/google-ads/?utm_medium=referral&amp;utm_source=wordpress.org&amp;utm_campaign=wp_org_repo_listing" rel="nofollow ugc">Google Ads</a>, <a href="https://woocommerce.com/products/hubspot-for-woocommerce/?utm_medium=referral&amp;utm_source=wordpress.org&amp;utm_campaign=wp_org_repo_listing" rel="nofollow ugc">HubSpot</a>, <a href="https://woocommerce.com/products/mailchimp-for-woocommerce/?utm_medium=referral&amp;utm_source=wordpress.org&amp;utm_campaign=wp_org_repo_listing" rel="nofollow ugc">Mailchimp</a>, and <a href="https://woocommerce.com/products/facebook/?utm_medium=referral&amp;utm_source=wordpress.org&amp;utm_campaign=wp_org_repo_listing" rel="nofollow ugc">Facebook</a> integrations. You can always check out the in-dashboard <a href="https://woocommerce.com/document/marketing-hub/?utm_medium=referral&amp;utm_source=wordpress.org&amp;utm_campaign=wp_org_repo_listing" rel="nofollow ugc">Marketing Hub</a> for fresh ideas and tips to help you succeed.</p>
<p>Enhance store functionality with hundreds of free and paid extensions from the <a href="https://woocommerce.com/products/?utm_medium=referral&amp;utm_source=wordpress.org&amp;utm_campaign=wp_org_repo_listing" rel="nofollow ugc">official WooCommerce Marketplace</a>. Our developers <a href="https://woocommerce.com/document/marketplace-overview/#section-6?utm_medium=referral&amp;utm_source=wordpress.org&amp;utm_campaign=wp_org_repo_listing" rel="nofollow ugc">vet each new extension</a> and regularly review existing extensions to maintain Marketplace quality standards. We are actively <a href="https://woocommerce.com/document/marketplace-overview/#section-2?utm_medium=referral&amp;utm_source=wordpress.org&amp;utm_campaign=wp_org_repo_listing" rel="nofollow ugc">looking for products that help store builders create successful stores</a>.</p>
<p>Manage your store from anywhere with the free WooCommerce <a href="https://woocommerce.com/mobile/?utm_medium=referral&amp;utm_source=wordpress.org&amp;utm_campaign=wp_org_repo_listing" rel="nofollow ugc">mobile app</a> (Android and iOS). Spoiler alert: Keep an ear out for the slightly addictive &#8220;cha-ching&#8221; notification sound each time you make a new sale!</p>
<h4>Own and control your store data – forever</h4>
<p>With <a href="https://woocommerce.com/woocommerce/" rel="nofollow ugc">WooCommerce</a>, your data belongs to you. Always.</p>
<p>If you opt to share <a href="https://woocommerce.com/usage-tracking/?utm_medium=referral&amp;utm_source=wordpress.org&amp;utm_campaign=wp_org_repo_listing" rel="nofollow ugc">usage data</a> with us, you can feel confident knowing that it’s anonymized and kept secure. Choose to opt-out at any time without impacting your store.</p>
<p>Unlike hosted ecommerce solutions, WooCommerce store data is future-proof; you’re free to export all your content and take your site to any platform you choose. No restrictions.</p>
<h4>Why developers choose (and love) WooCommerce</h4>
<p>Developers can use <a href="https://woocommerce.com/woocommerce/" rel="nofollow ugc">WooCommerce</a> to create, customize, and scale a store to meet a client’s exact specifications, making enhancements through extensions or custom solutions.</p>
<ul>
<li>Leverage <a href="https://woocommerce.com/document/introduction-to-hooks-actions-and-filters/?utm_medium=referral&amp;utm_source=wordpress.org&amp;utm_campaign=wp_org_repo_listing" rel="nofollow ugc">hooks and filters</a> to modify or create functionality.</li>
<li>Integrate virtually any service using a robust <a href="https://woocommerce.com/document/woocommerce-rest-api/?utm_medium=referral&amp;utm_source=wordpress.org&amp;utm_campaign=wp_org_repo_listing" rel="nofollow ugc">REST API</a> and webhooks.</li>
<li>Design and build custom content blocks with React.</li>
<li><a href="https://woocommerce.com/documentation/plugins/woocommerce/woocommerce-codex/extending/?utm_medium=referral&amp;utm_source=wordpress.org&amp;utm_campaign=wp_org_repo_listing" rel="nofollow ugc">Inspect and modify</a> any aspect of the core plugin code.</li>
<li>Speed up development with a lightning-fast <a href="https://woocommerce.github.io/code-reference/classes/wc-cli-rest-command.html?utm_medium=referral&amp;utm_source=wordpress.org&amp;utm_campaign=wp_org_repo_listing" rel="nofollow ugc">CLI</a>.</li>
</ul>
<p>The core platform is tested rigorously and often, supported by a dedicated development team working across time zones. Comprehensive documentation is updated with each release, empowering you to build exactly the store required.</p>
<h4>Be part of our growing international community</h4>
<p>WooCommerce has a large, passionate community dedicated to helping merchants succeed – and it’s growing fast.</p>
<p>There are <a href="https://woocommerce.com/meetups/?utm_medium=referral&amp;utm_source=wordpress.org&amp;utm_campaign=wp_org_repo_listing" rel="nofollow ugc">WooCommerce Meetups</a> in locations around the world that you can attend for free and even get involved in running. These events are a great way to learn from others, share your expertise, and connect with like-minded folks.</p>
<p>WooCommerce also has a regular presence at WordCamps across the globe – we’d love to meet you.</p>
<h4>Contribute and translate</h4>
<p>WooCommerce is developed and supported by Automattic, the creators of WordPress.com and Jetpack. We also have hundreds of independent contributors, and there’s always room for more. Head to the <a href="https://github.com/woocommerce/woocommerce?utm_medium=referral&amp;utm_source=wordpress.org&amp;utm_campaign=wp_org_repo_listing" rel="nofollow ugc">WooCommerce GitHub Repository</a> to find out how you can pitch in.</p>
<p>WooCommerce is translated into multiple languages, including Danish, Ukrainian, and Persian. Help localize WooCommerce even further by adding your locale – visit <a href="https://translate.wordpress.org/projects/wp-plugins/woocommerce/?utm_medium=referral&amp;utm_source=wordpress.org&amp;utm_campaign=wp_org_repo_listing" rel="nofollow ugc">translate.wordpress.org</a>.</p>


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