Lightweight MP4/HLS video player with a built-in post-roll video ad (VAST). Gutenberg block and shortcode included.

Truce Label Video Player with VAST Ads

Truce Label Video Player with VAST Ads is a lightweight WordPress video player that plays your own video and shows a single post-roll video ad — a VAST ad that runs when the video finishes. Add it to any post or page with a Gutenberg block or a shortcode.
It is built to stay out of your server&#8217;s way: there is no server-side fetching, no custom database tables, and no cron jobs. Your ad tag and settings live in a single WordPress option, the player uses the browser&#8217;s native <code>&lt;video&gt;</code> element (no heavy third-party libraries are loaded), and the ad is rendered entirely in the visitor&#8217;s browser by Google&#8217;s IMA SDK. The player script and the ad code load only on pages that actually contain a player, so the rest of your site is untouched.
<h4>What the free version does</h4>
<ul>
<li>Native MP4 playback in every modern browser, plus HLS (<code>.m3u8</code>) in browsers that support it natively (Safari and iOS).</li>
<li>One post-roll video ad when the video ends, using a single VAST tag URL from your own ad network.</li>
<li>Native skip handling — the ad&#8217;s own <code>skipoffset</code> controls whether it can be skipped; the IMA SDK draws the skip button automatically.</li>
<li>Graceful ad failure — if the ad errors or does not load within 8 seconds, playback ends cleanly with no black screen.</li>
<li>Gutenberg block + shortcode — add the VAST Video Player block, or use <code>[vastvp_player]</code> in classic content.</li>
<li>Optional poster image for the pre-play thumbnail (no scraping, no network calls).</li>
<li>Responsive and touch-friendly.</li>
</ul>
<h4>Shortcode example</h4>
<pre><code>[vastvp_player video="https://example.com/video.mp4" poster="https://example.com/thumb.jpg" postroll="https://your-ad-network.example/vast.xml"]
</code></pre>
If you set a global post-roll tag under Settings, you can omit the <code>postroll</code> attribute and it will be used automatically.
<h4>Upgrade to Pro</h4>
VAST Pro Player Ultimate (a separate add-on from <a href="https://trucelabel.com" rel="nofollow ugc">Truce Label</a>) builds on this free player and adds:
<ul>
<li>Pre-roll ads (before the video starts) and mid-roll ads (at timed intervals during playback), with a configurable interval.</li>
<li>A four-slot VAST rotation with automatic fallback between tags.</li>
<li>Iframe-embed support — wrap a video embedded from another host in the player.</li>
<li>A second, banner / social-bar ad engine — closeable, non-blocking overlays that don&#8217;t pause the video, as an A/B alternative to VAST.</li>
</ul>
Get Pro for $5/month: <a href="https://checkout.freemius.com/plugin/31537/plan/51775/" rel="nofollow ugc">Upgrade now</a> — or <a href="https://checkout.freemius.com/plugin/31537/plan/51775/?trial=paid" rel="nofollow ugc">start a 3-day trial</a>.
The free version is fully functional on its own; Pro is optional. Learn more at <a href="https://trucelabel.com" rel="nofollow ugc">trucelabel.com</a>.
<h3>External services</h3>
This plugin relies on the following third-party services, which run only on pages where the player is present:
<ul>
<li>Google IMA SDK — loaded from Google to render your VAST video ad in the visitor&#8217;s browser. See Google&#8217;s <a href="https://developers.google.com/interactive-media-ads/docs/sdks/html5/client-side/terms" rel="nofollow ugc">Terms of Service</a> and <a href="https://policies.google.com/privacy" rel="nofollow ugc">Privacy Policy</a>.</li>
<li>Your configured VAST ad endpoint — the VAST tag URL you paste in the settings is requested by the visitor&#8217;s browser when the video ends, to fetch the ad. This is the ad network you choose; please review that network&#8217;s terms and privacy policy.</li>
</ul>
The plugin sends no data to Truce Label and contacts no other services.

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