Shorten, cloak, redirect &amp; track every link in WordPress. Branded short URLs, click analytics, affiliate links &amp; MCP access for AI assistants.

BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP

BetterLinks is the complete link management plugin for WordPress. Turn long, ugly URLs into short, branded, memorable links — then cloak them, redirect them, organize them and track every single click, all from one dashboard inside WordPress.
No third-party URL shortener. No monthly subscription for basic link tracking. Your links live on your own domain, and your click data stays in your own database.
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👉 <a href="https://betterlinks.io/features/" rel="nofollow ugc">See All Features</a> | <a href="https://betterlinks.io/docs/" rel="nofollow ugc">Documentation</a> | <a href="https://betterlinks.io/" rel="nofollow ugc">Live Demo</a> | <a href="https://betterlinks.io/#pricing" rel="nofollow ugc">Upgrade to PRO</a>
<h3>🤖 NEW: Manage Your Links With AI (MCP Connector)</h3>
BetterLinks now ships a built-in MCP (Model Context Protocol) server, so AI assistants like Claude, ChatGPT, Claude Code, Cursor and VS Code can work with your links directly — in plain English.
Ask your assistant to &#8220;create a short link for this affiliate offer&#8221;, &#8220;which links got the most clicks last month?&#8221; or &#8220;put every Black Friday link in its own category&#8221;, and it does the work inside your own dashboard.
<ul>
<li>Runs on your own site — no hosted broker and no third-party service; your links and click data never leave your server</li>
<li>14 built-in tools — create, update and delete links, manage categories and tags, read click analytics, and read or update settings</li>
<li>Two ways to connect — a one-time OAuth approval for Claude and ChatGPT, or a copy-paste command for Claude Code, Cursor and VS Code</li>
<li>Off by default — nothing is exposed to anyone until you switch it on in BetterLinks → MCP</li>
<li>Scope-aware — apps that ask for read-only access are enforced as read-only and clearly labelled in your dashboard</li>
<li>Revocable any time — reset the connection token, or revoke a single connected app, with one click</li>
<li>Admin-scoped — every action runs as the administrator who approved it and respects that account&#8217;s permissions</li>
<li>Built-in health check — a live &#8220;Test connection&#8221; round trip tells you exactly which step failed if a client can&#8217;t connect</li>
</ul>
Built on the WordPress Abilities API, bundled with the plugin — there are no companion plugins to install.
<h3>🔗 Create Short Links In Seconds</h3>
Paste a long URL, pick a slug, hit publish. BetterLinks generates clean short links like <code>yoursite.com/go/deal</code> that are easy to share, easy to remember and impossible to mistype.
<ul>
<li>Instant URL shortener — shorten any internal or external URL in a couple of clicks</li>
<li>Custom slugs — write your own, or auto-generate from the title, target URL, or a random string</li>
<li>One-click copy &amp; share — grab any short link straight from the dashboard</li>
<li>Duplicate &amp; bulk actions — clone links, bulk delete with undo, drag-and-drop to reorder</li>
<li>Quick Link Creation — create short links from outside the WordPress admin using an API key</li>
<li>Custom fields — attach your own metadata to any link</li>
</ul>
<h3>↪️ Powerful Redirects &amp; Link Cloaking</h3>
Send visitors exactly where you want, with the redirect type that fits the job.
<ul>
<li>301, 302 &amp; 307 redirects — permanent, temporary and method-preserving</li>
<li>Link cloaking (PRO) — keep your branded short URL in the address bar the whole visit</li>
<li>Wildcard redirects — match a whole path pattern with <code>/folder/*</code></li>
<li>Parameter forwarding — pass query strings straight through to the destination</li>
<li>Case-sensitive slugs — treat <code>/Deal</code> and <code>/deal</code> as separate links when you need to</li>
<li>Nofollow &amp; sponsored tags — mark affiliate links correctly for search engines</li>
<li>Force HTTPS (PRO) — every redirect goes out secure, whatever is stored on the link</li>
</ul>
<h3>📊 Real-Time Click Tracking &amp; Link Analytics</h3>
Know which links actually work. BetterLinks records every click and turns it into reports you can act on — no external analytics account required.
<ul>
<li>Total &amp; unique clicks for every link</li>
<li>Real-time analytics dashboard with an interactive date-range calendar</li>
<li>Traffic sources — top referrers, social clicks, campaign performance</li>
<li>Geographic reports — see which countries your clicks come from</li>
<li>Browser, OS &amp; device breakdown (PRO)</li>
<li>Per-link analytics (PRO) — a full report for any single link</li>
<li>Top &amp; worst performers (PRO) — find your winners and your dead weight</li>
<li>Bot filtering — automated traffic is detected and kept out of your numbers</li>
<li>Exclude your own IP (PRO) — stop your team&#8217;s clicks from skewing the data</li>
<li>Google Analytics 4 &amp; Facebook Pixel (PRO) — push click events server-side</li>
</ul>
<h3>💰 Built For Affiliate Marketers</h3>
BetterLinks is a full affiliate link manager, not just a shortener.
<ul>
<li>Cloak affiliate links (PRO) so long tracking URLs never appear in your content</li>
<li>Auto-Link Keywords (PRO) — turn chosen keywords into affiliate links across your whole site automatically</li>
<li>Affiliate link disclosure (PRO) — FTC-friendly notices via block, shortcode, or site-wide rule</li>
<li>Uncloak per link or category (PRO) — stay compliant with Amazon Associates and similar programs</li>
<li>Sponsored &amp; nofollow attributes built into every link</li>
<li>Broken link scanner (PRO) — catch dead affiliate links before they cost you commission</li>
</ul>
<h3>🗂️ Organize Hundreds Of Links Without The Mess</h3>
<ul>
<li>Categories &amp; tags with bulk assignment and per-term click stats</li>
<li>List view &amp; board view — pick the layout that suits how you work</li>
<li>Compact mode — a dense, single-line list when you want to scan everything at a glance</li>
<li>Search, filter &amp; sort by category, tag, date, clicks or favorites</li>
<li>Favorites — pin the links you touch every day</li>
<li>Role-based permissions (PRO) — decide exactly who can create, edit, or view links and analytics</li>
</ul>
<h3>🚀 Marketing &amp; Campaign Tools</h3>
<ul>
<li>UTM Builder — attach campaign parameters to any link</li>
<li>Global UTM templates (PRO) — save presets and apply them in bulk</li>
<li>Dynamic redirects (PRO) — A/B split testing, geo-targeting, device targeting and time-based rules on a single short URL</li>
<li>Link scheduling &amp; expiration (PRO) — publish later, expire by date or click count, with a fallback URL</li>
<li>Password-protected links (PRO) — gate a short link behind a password</li>
<li>Custom link previews (PRO) — control the title, description and image when your link is shared on social</li>
<li>Custom domain (PRO) — serve short links from your own branded domain</li>
<li>AI Bulk Link Generator (PRO) — generate short links across many posts at once</li>
</ul>
<h3>⚡ Fast, Lightweight &amp; Developer-Friendly</h3>
BetterLinks is engineered for speed. Redirects resolve from an optimized cache instead of hammering your database, so short links stay fast even with tens of thousands of them.
<ul>
<li>Optimized queries and a JSON-backed redirect cache</li>
<li>Works with any theme</li>
<li>Gutenberg block and Elementor integration for inserting links while you write</li>
<li>Fluent Boards integration — manage short links directly from your project tasks</li>
<li>Full REST API for developers</li>
<li>MCP server &amp; WordPress Abilities API support — expose your links to AI agents and automations</li>
<li>Translation-ready and WPML-compatible</li>
</ul>
<h3>🔄 Switching From Another Plugin?</h3>
Move your existing links across in one click — no CSV wrangling, no lost redirects.
<ul>
<li>Pretty Links → BetterLinks</li>
<li>ThirstyAffiliates → BetterLinks</li>
<li>Simple 301 Redirects → BetterLinks</li>
<li>Plus CSV import/export for links and click history</li>
</ul>
<h3>🏆 Why Choose BetterLinks</h3>
<ul>
<li>Your data stays yours — links and analytics live in your own WordPress database</li>
<li>No per-click pricing — unlike hosted URL shorteners</li>
<li>Built for scale — thousands of links without slowing your site down</li>
<li>Actively maintained by <a href="https://wpdeveloper.com/" rel="nofollow ugc">WPDeveloper</a>, trusted by millions of WordPress users</li>
<li>Free forever core — shortening, redirects, categories, analytics and migration are all in the free plugin</li>
</ul>
<h3>🔥 Upgrade To BetterLinks PRO</h3>
Unlock the full toolkit: link cloaking, dynamic redirects with A/B split testing, geo &amp; device targeting, individual link analytics, Google Analytics and Facebook Pixel integration, auto-link keywords, affiliate disclosures, password protection, link scheduling &amp; expiry, the broken link and full-site scanners, custom domains, role management, email reporting and the AI Bulk Link Generator.
<a href="https://betterlinks.io/#pricing" rel="nofollow ugc">Get BetterLinks PRO →</a>
<h3>💜 More From WPDeveloper</h3>
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<h3>👨‍💻 Documentation &amp; Support</h3>
<ul>
<li><a href="https://betterlinks.io/docs/" rel="nofollow ugc">Documentation &amp; tutorials</a></li>
<li><a href="https://www.youtube.com/watch?v=ZJqBrFhQC1A&amp;list=PLWHp1xKHCfxBtIjolI693SDWtdfKZCc37" rel="nofollow ugc">YouTube playlist</a></li>
<li><a href="https://wordpress.org/support/plugin/betterlinks/" rel="ugc">Community support forum</a></li>
<li><a href="https://www.facebook.com/groups/wpdeveloper.net/" rel="nofollow ugc">Facebook community</a></li>
<li>Loving BetterLinks? <a href="https://wordpress.org/support/plugin/betterlinks/reviews/?rate=5#new-post" rel="ugc">Leave a ⭐⭐⭐⭐⭐ review</a></li>
</ul>

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