Grow your audience and boost conversions with Hustle. Create beautiful popups, slide-ins and lead gen forms for WordPress. No coding needed.

Hustle – Free Popup Builder & Optin Plugin for Email Marketing & Lead Generation Popups

<p>Meet your new favorite marketing sidekick. ✨</p>
<p>Hustle helps you grow your mailing list, capture leads, and promote your offers, without annoying your visitors or making your site look like a discount warehouse.</p>
<p>Build beautiful popups, slide-ins, and optin forms in minutes. Everything is fully customizable, design, layout, triggers, and targeting, no coding needed.</p>
<p>Whether you&#8217;re just starting out or scaling fast, Hustle gives you the tools and creative freedom to convert more visitors your way.</p>
<p>–   Need even more power? Upgrade to <a href="https://wpmudev.com/project/hustle/?utm_source=wordpress.org&amp;utm_medium=readme&amp;utm_campaign=hustle-readme-above-the-fold&amp;utm_content=hustle_pro" rel="nofollow ugc">Hustle Pro</a> to unlock unlimited popups and optins, smart triggers, and full access to the WPMU DEV toolkit.</p>
<h3>TL;DR: Hustle’s Key Features at a Glance</h3>
<p>–   Advanced Targeting – Show content based on behavior, device, or referral.</p>
<p>–   Scheduling – Time your popups for peak impact.</p>
<p>–   Conditional Logic – Show or hide content based on user behavior.</p>
<p>–   Google ReCAPTCHA – Stop spam while keeping things smooth.</p>
<p>–   Built-In Analytics – Monitor views, clicks, and conversions.</p>
<p>–   GDPR &amp; HIPAA Ready – Stay compliant with privacy regulations.</p>
<p>–   All-in-One Dashboard – Manage everything inside WordPress.</p>
<p>★★★★★<br />
&#8220;Feature rich and easy to use. Gives you everything, from socialshare, pop-up, slide-in, and email capture. Shortcodes make the plugin easy to use. I love it!&#8221; – <a href="https://wordpress.org/support/users/reviewhub/" rel="ugc">ReviewHub</a></p>
<h3>Why Hustle?</h3>
<p>Popups can be beautiful. Lead gen can be smart. Hustle proves it.</p>
<p>Instead of bombarding your visitors with bland popups and forms, Hustle gives you the creative tools you need to grow your audience and your business, without sacrificing your brand&#8217;s style (or your sanity).</p>
<p>From building your email list to promoting sales, webinars, or limited-time offers, Hustle helps you move users to action, naturally, professionally, and effectively.</p>
<p>Whether you’re a blogger, agency, store owner, or entrepreneur, Hustle makes it ridiculously easy to create gorgeous, high-converting marketing assets in WordPress.</p>
<h3>Hustle Really Hustles: Check Out These Great Features</h3>
<h3>Smart, Not Spammy</h3>
<p><strong>Be engaging, not annoying.</strong><br />
Use popups that are timed, triggered, and targeted to perfection. Customize colors, fonts, images, animations, and more.</p>
<h3>Slide-Ins That Stay Classy</h3>
<p><strong>Subtle, stylish messages when visitors are ready.</strong><br />
Perfect for newsletter sign-ups, announcements, or promotions without taking over the whole screen.</p>
<h3>High-Converting Optin Forms</h3>
<p><strong>Built-in form builder, so you can grow your list faster.</strong><br />
Create beautiful embedded optins for sidebars, footers, inline areas, and anywhere else you want to invite users to connect.</p>
<h3>Connect With Visitors Via Email</h3>
<p><strong>Keep the conversation going with your audience.</strong><br />
Once a user has engaged with one of your marketing modules, you can follow up with next steps or a welcome message.</p>
<h3>Smart Exit-Intent PopUps</h3>
<p><strong>Catch visitors before they leave your site.</strong><br />
Create popups that activate when visitors are about to navigate away, giving you one last chance to get their attention.</p>
<h3>Targeting &amp; Behavior Triggers</h3>
<p><strong>Right message. Right time. Right user.</strong><br />
Set your campaigns to trigger based on scroll percentage, inactivity, referral source, pageviews, exit intent, and more.</p>
<h3>Professional Templates to Get You Started</h3>
<p><strong>No designer? No problem.</strong><br />
Pick from Hustle’s library of templates for popups, slide-ins, and forms, or start with a blank canvas and design your own.</p>
<h3>Social Sharing Made Simple</h3>
<p><strong>Grow your audience organically.</strong><br />
Add stylish social sharing icons to posts, pages, and products to make it easy for visitors to share your content.</p>
<h3>Measure Performance and Results</h3>
<p><strong>Intelligent tracking data gives you detailed insights.</strong><br />
View the results of each individual module, with conversion stats displayed in a beautiful, easy-to-understand chart.</p>
<h3>What Users Are Saying About Hustle</h3>
<p>★★★★★<br />
“I don’t know how I’ve survived this long without Hustle and Forminator, but I’m now using them on every website I build.” – <a href="https://wordpress.org/support/users/sherylryan/" rel="ugc">sherylryan</a></p>
<p>★★★★★<br />
“Recovering 15%+ of sales due to this. Insanely good. Thanks!” –  <a href="https://wordpress.org/support/users/lmbpack/" rel="ugc">lmbpack</a></p>
<p>★★★★★<br />
&#8220;I’ve been working with WordPress sites on and off for about 15 years, this is hands down the best free plugin I’ve ever used. More features that I could have hoped for. I had to keep checking, ‘is this really the free version??’&#8221; – <a href="https://wordpress.org/support/users/codenchips/" rel="ugc">codenchips</a></p>
<p>★★★★★<br />
&#8220;We used this plugin to build a beautiful pop-up to attract more users and increase conversion rate. Thanks!&#8221; – <a href="https://wordpress.org/support/users/inblch98/" rel="ugc">inblch98</a></p>
<h3>A Note from Hustle</h3>
<p>Hey there! I’m Hustle, your new best friend for lead generation and smart marketing. Whether you need simple email optins or full-blown marketing campaigns with popups, slide-ins, and behavior-driven targeting, I’m here to make it easy (and good-looking).</p>
<p>And just so you know, I’m part of the WPMU DEV family, an all-star team of plugins and site management tools built to help you run faster, smarter, and more profitable WordPress sites.</p>
<p>Check out some of my sidekicks:</p>
<p>–   <a href="https://wordpress.org/plugins/wp-smushit/" rel="ugc">Smush</a>: Image compression &amp; optimization</p>
<p>–   <a href="https://wordpress.org/plugins/forminator/" rel="ugc">Forminator</a>: Forms, polls, quizzes &amp; surveys</p>
<p>–   <a href="https://wordpress.org/plugins/hummingbird-performance/" rel="ugc">Hummingbird</a>: Page speed &amp; performance booster</p>
<p>–   <a href="https://wordpress.org/plugins/wordpress-popup/" rel="ugc">Hustle</a>: Popups, slide-ins &amp; email optins</p>
<p>–   <a href="https://wordpress.org/plugins/defender-security/" rel="ugc">Defender</a>: Security, monitoring &amp; hack protection</p>
<p>–   <a href="https://wordpress.org/plugins/smartcrawl-seo/" rel="ugc">SmartCrawl</a>: SEO checker, analyzer &amp; optimizer</p>
<p>If you love easy wins (and we know you do 😉), you’re going to love teaming up with Hustle. Let’s grow together!</p>
<h3>Built for Marketers and Makers</h3>
<p>Hustle offers you:</p>
<p>–   Popups that convert without annoying users</p>
<p>–   Classy slide-ins for subtle promotions</p>
<p>–   Embedded optin forms to grow your email list</p>
<p>–   Smart behavior triggers based on scroll, exit intent, or time</p>
<p>–   Social share bars to expand your content’s reach</p>
<p>–   Stylish templates to get started fast</p>
<h3>Installation – Get Hustling in 5 Minutes</h3>
<p>It’s easy to get started with Hustle. No coding. No frustration.<br />
Just beautiful results, fast.</p>
<ol>
<li>
<p>Install the plugin from the WordPress Plugin Directory or upload it manually.</p>
</li>
<li>
<p>Activate Hustle through the &#8216;Plugins&#8217; menu in WordPress.</p>
</li>
<li>
<p>Navigate to Hustle in your dashboard and start creating popups, slide-ins, and optins.</p>
</li>
<li>
<p>Publish your campaigns and watch your conversions climb.</p>
</li>
</ol>
<p>Need help? <a href="https://wpmudev.com/docs/wpmu-dev-plugins/hustle/?utm_source=wordpress.org&amp;utm_medium=readme&amp;utm_campaign=hustle-readme&amp;utm_content=fully_documented" rel="nofollow ugc">Full documentation is available here</a>.</p>
<h3>Learn The Ropes With These Hands-On Hustle Tutorials</h3>
<p>–   <a href="https://wpmudev.com/blog/make-perfect-popup-with-hustle/" rel="nofollow ugc">How to Make the Perfect Popup with Hustle</a></p>
<p>–   <a href="https://wpmudev.com/blog/get-the-most-out-of-hustle/" rel="nofollow ugc">How To Get the Most Out of Using Hustle</a></p>
<p>–   <a href="https://wpmudev.com/blog/hustle-behavior-settings/" rel="nofollow ugc">Oh, Behave! How to Use Behavior Settings in Hustle</a></p>
<p>–   <a href="https://wpmudev.com/blog/hustle-visibility-conditions/" rel="nofollow ugc">How to Use Visibility Conditions in Hustle</a></p>
<p>–   <a href="https://wpmudev.com/blog/how-to-get-the-most-email-subscribers-using-hustle/" rel="nofollow ugc">How to Get the Most Email Subscribers Using Hustle</a></p>
<h3>About Us</h3>
<p>At WPMU DEV, we’re dedicated to helping WordPress users build faster, smarter, more secure websites with our suite of powerful plugins, site tools, and expert support.</p>
<p>Join our community of developers, designers, and site owners at <a href="https://wpmudev.com/" rel="nofollow ugc">wpmudev.com</a>, your all-in-one destination for WordPress success.</p>
<p>Want to sharpen your skills and stay on top of the latest tips and trends? The <a href="https://wpmudev.com/blog/" rel="nofollow ugc">WPMU DEV Blog</a> is your go-to source for top-tier tutorials, updates, and insights.</p>
<p>And hey, thanks for <a href="https://profiles.wordpress.org/wpmudev/#content-plugins" rel="nofollow ugc">using our free plugins</a>! We’ve loved building them for you, and we’re excited to see what you create with them.</p>


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