Beampulse solution is a CRO (Conversion Rate Optimization) tool, a behavioral marketing product that offers many functionalities to help websites to understand their visitors behavior and optimize their conversion rate.

It is based on an anonymous tracking if the website visitors, through a Javascript tag that this plugin automatically injects on all the pages of a WordPress website.

Among all functionalities :

• Heatmaps : Visual representations of data using a color scale to represent values
• Clickmaps : These heatmaps show the number and % of clicks on each element of a web page.
• Scrollmaps : The depth the visitors reached
• Segmentation : Filters to group visitors through many possible p-defined conditions
• Stimulation : Actions that will affect a percentage of visitors to see their effect on conversion goals
• A/B Testing : Campaigns to compare conversion goals between usual and stimulated visitors
• Heatmap export : Regular exports of heatmaps on pdf format
• Heatmap Player : Allows visualization of heatmaps evolution
• Session Recorder : Reply the visitors mouse moves and clicks
• Funnels : To analyse conversion paths followed by visitors
• Values : Extract specific values for statistics and clickmap rendering
• Heatmap values : Colourful rendering of clickmaps bullets to enhance importance order
• Visits course Sunburst : Visualize visits paths in a single snapshot and navigate through page groups
• …